Gift giving should be a year-round habit that helps…
- To build or maintain a business relationship
- To promote your brand, products or services
- To enhance the image or reputation of your company
- To show appreciation
- To encourage or motivate
- To celebrate or congratulate
In addition to sending holiday cheer, here are some additional great occasions to celebrate with a gift:
Anniversary (e.g., tenure, retirement, historic company milestones)
- Thank a customer or employee for staying with you for one year, 5 years, 10 years, and so on!
- Give well wishes to thank a retiring employee for all their hard work and years of service
- Celebrate your company's key dates with others-e.g., We wanted to share with you in celebrating our 10 years of service to the XYZ industry!
- Mark personal occasions such as birthdays and wedding anniversaries to maintain a personal touch in all your relationships
Congratulations
- The newly promoted are obviously important assets to your business so give a gift they can cherish
- The retiree deserves a keepsake gift for their hard work and years of service
- For the new hires-a gift when extending offers and/or when they accept the offer to reinforce your company's quality and reputation
- A new marriage or a new baby in the family
Recognitions and Achievements
- Completing a large, long project such as launching a new product, winning a big new contract or setting up an office in a new country?
- Recognizing exceptional contributions to the business, such as distinctive performance in a crisis management situation
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“We needed personalized gifts for our 50th year alumni reunion. Silver Lining worked with us over the course of several months to find the perfect customized items for our classmates."
